Core Analytics® Advanced Analytics Consulting
Core Analytics® is a Chicago and Bay Area-based advanced analytics consulting firm. We specialize in advanced analytics solutions across verticals and deploy data-driven predictive analytics and segmentation strategy to drive value for our clients. Our analytics specialists have deep expertise deriving and applying advanced analytics to drive innovative and impactful financial, insurance, healthcare, utilities, retail, manufacturing, telecommunications, non-profit, consulting, high-tech, digital and mobile solutions.
Core Analytics® offers a variety of services that are rooted in applied big data analytics, digital analytics and increasingly...mobile analytics. We work with our clients to understand their customers, competitors and markets through rigorous data analysis and sophisticated statistical approaches. We derive the baseline levels of loyalty in a customer (or competitor) database through the application of our proprietary BrandMeter™ Customer Loyalty Measurement system. Once this loyalty level is assessed, we work with clients to drive targeted tactical treatments at the micro-segment level aimed at increasing customer loyalty, which results in measurable increases in both client profits and customer satisfaction, which are provided through our BrandMeter™ dashboard reporting offering. We have also developed an exciting new offering for 2013! Integrated cloud-based ERP solutions that link to customer data and jointly optimize enterprise marketing analytics and supply-chain management analytics.
Core Analytics® Big Data Solutions
We work with clients to achieve world-class big data integration, bringing together structured data from relational databases and unstructured data stored in big data file systems such as Hadoop, and other no-SQL databases. We apply text mining and other cutting-edge technology and methods to make sense of unstructured data - such as social media, forum comments, tweets, facebook posts, photos, geo-location, video and audio files. Through this process, data that was initially perishable, disconnected and unformatted is transformed into a very powerful collection of actionable time-series customer level information.
Core Analytics® brings all of the customer data together, processes it, applies advanced analytics to incorporate the new big data-derived customer level variables and associated BrandMeter® loyalty metrics into highly accurate predictive analytics and customer micro-segmentation solutions. All of this is measurable and fully transparent through the BrandMeter® customer dashboard reporting. In this way our clients are able to understand customer loyalty and profitability levels at the outset and how metrics and loyalty market share increases as the big data analytics strategy is executed.
We offer big data integration, market research, social media and mobile analytics, customer loyalty analytics and strategy effectiveness dashboard reporting, as well as many other advanced analytics solutions that tie big data, social, mobile and customer data together to achieve actionable results.
Core Analytics®- Big Data Analytics Pioneer
Core Analtyics® has been at the forefront of driving analytics results using new media and big data since these topics hit the radar. We have spoken on the topic of measuring customer loyalty and how to manage and leverage big data at many national conferences over the past few years, including SemTech 2010 and 2011, SXSW 2011, NoSQL Now 2012, EMetrics 2012 to name a few. We have published a series of related articles in IBM Developerworks and Smart Data Collective.
We welcome you to reach out to discuss how we can work with you to integrate advanced analytics solutions into your overall analytics strategy.
We look forward to your inquiries at info@coreanalytics.com or directly at (773) 575-2648.
Core Analytics® is currently inviting investor inquiries at info@coreanalytics.com
Core Analytics® Advanced Analytics Articles
Big Data Analytics for Video, Mobile and Social Game Monetization
Microsegmentation Solutions for Healthcare Providers Apply Price Sensitivity to Improve Retail Performance Build Social Media Datamarts using SPSS-text mining tools
