Core Analytics Consulting Services: Marketing, Web and Social Media Analytics Offerings
Core Analytics is a Chicago-based web and social media marketing analytics consulting firm. Core pulls together diverse data from across the web and combines this with offline customer transaction details to offer a customized, relevant and cutting-edge solution to target marketing, brand promotion, customer retention and acquisition.
Core Analytics is the first company to offer BrandMeter™ On-Demand Social Media at share measurement, competitive analysis, social media loyalty and lifetime value analysis, and customer vs. prospect measurement and targeting.
Core Analytics works with firms who are relatively new to social media and mobile analytics, to identify, extract and integrate social media and mobile data (Twitter, Facebook, YouTube, LinkedIn and other blog and forum initiatives) customized for a specific industry and business. Core Analytics also works with larger companies who are at various stages of development of their analytics platform, who have a growing history of transactional, third party, social media, web, call center and email, and direct customer data , to assemble flexible and scalable analytic datamarts and create customized dashboard reports on trending, perform customer segmentation and predictive modeling including probability models related to customer retention, acquisition, campaign response, multichannel optimization as well as brand sentiment mitigation, customer service through social media, and social media loyalty programs.
Core Analytics utilizes social media activation process and toolkit that incorporates sentiment, influence, consumer psychological progress through the evolutionary stages of social media and brand awareness and adoption. Contact us for more details.
Core Analytics works with your existing infrastructure and software portfolio whereever possible to provide the following services
» Data integration, data profiling, and data cleansing
» Analytic datamart development
» Dashboards, ad hoc reporting, trend analysis reports
» Web usability, SEO and SEM solutions
» Marketing segmentation strategy
» Segmentation-based treatment selection strategy
» Predictive decision tree and regression models
» Marketing campaign assessment
» Campaign measurement and reporting
» Social media analytics and strategy
» Mobile analytics and strategy
We also provide consultants on a contract base for all of the above services, experienced in
» SPSS (base and Clementine/Predictive Analytics)
» SAS (base and EM)
» Radian6
» WebTrends
» Omniture
» Unica Affinium Suite (Campaign, Model, NetInsight, Insight)
» Google Analytics
» Text Mining
